Inbeeo’s client, a leader in a specialty CNS area, were actively preparing for the global launch of two products in quick succession.
With affiliate companies in North America, Europe, and Asia, our client’s geographical footprint did not include Latin America nor the Middle East.
The Gulf Cooperation Council and the 5 largest countries in Latin America were identified as potential opportunities for expansion. However, the client had no knowledge of market access and commercialization models in those geographies to form a go/no-go decision.
Inbeeo developed a hybrid approach from secondary and primary research to generate the key insights required by the client.
Given the uniqueness of these market characteristics, the lack of published information, and language barriers, Inbeeo has partnered with leading organizations that are well established locally to field the primary research.
We maintained full project oversight throughout so that all insights were presented in a consistent framework to the client.
By partnering with leading local experts, Inbeeo was able to provide the client with ‘the best of both worlds’:
- A global framework that allows agile decision-making
- Insights that are relevant and accurate at the local level
The hybrid approach generated both qualitative insights such as access pathways and quantitative insights including achievable prices.