The Challenge
Inbeeo’s client, a mid-sized pharma company, was renewing and relaunching their internal Real-World Evidence capabilities as a cross-functional team.
They approached Inbeeo to lead in developing both the strategic and operational aspects of the new offering.
With concepts of RWE weakly implemented in a fragmented manner across the organization, there was a need to both define a unified strategic vision for RWE and ensure that this translates into the seamless execution of RWE projects.
The Approach
Inbeeo developed a comprehensive RWE Framework:
- A strategic framework was first collaboratively developed applying VMOST principles
- An operational framework was then created to provide guidance on answering RWE research questions
- Both elements were combined into a single web-based tool
The Impact
The work delivered a fundamental step-change in our client’s approach to RWE.
The deployment method provided the client with a single living tool for RWE that can be easily accessed and navigated, while also allowing for ongoing collaborative updates and content creation to reflect the rapidly evolving RWE landscape.
