Tag: value definition

Three Reasons Why Value Definition Is The Ultimate Challenge for Pharma

I have learned the hard way that defining the value of a pharmaceutical innovation is not as easy as “Bob’s your uncle”.

Pharma Payers: Three Things They Want (Beyond Low Prices)

Making sure your new product brings no bad budgetary news, clearly telling its value story, and pricing it fairly will help you convince your payer audience to fund it.

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Tag: value definition

Three Reasons Why Value Definition Is The Ultimate Challenge for Pharma

Pharma Payers: Three Things They Want (Beyond Low Prices)

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