Tag: R&D

Three Reasons Why Value Definition Is The Ultimate Challenge for Pharma

I have learned the hard way that defining the value of a pharmaceutical innovation is not as easy as “Bob’s your uncle”.

Three Reasons not to Use R&D Costs to Justify Drug Prices

As pharma industry leaders continue to feel a pressuring demand from all parts to justify the price of their innovative products, there is one trap everyone seems to be happily falling into – the cost of Research and Development.

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Tag: R&D

Three Reasons Why Value Definition Is The Ultimate Challenge for Pharma

Three Reasons not to Use R&D Costs to Justify Drug Prices

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