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Getting Real About Real-World EvidenceInbeeo's client, a mid-sized pharma company, aimed to renew & relaunch their internal Real-World Evidence (RWE) capabilities by establishing a cross-functional virtual-team. They approached Inbeeo to lead both the strategic & operational aspects of this critical project.
The Challenge: The Client was keen to establish a unified strategic vision for RWE throughout the company, ensuring alignment and buy in from all business units, and to then make sure that this translated into seamless execution of RWE projects going forward.
Our Approach: Inbeeo developed a comprehensive RWE framework. In-depth interviews were undertaken with key stakeholder throughout the clients organisation (clinical and commercial) to ensure that the framework would deliver on all the clients RWE strategic and operational needs.
- A strategic framework was collaboratively developed through the application of VMOST principles (Vision, Mission, Objectives, Strategy, Tactics)
- An operational framework was also created to provide guidance on answering RWE research questions
These two elements were then combined into a single web-based tool that was designed to act as a long-term virtual home for RWE at the company.
Our Impact: This project sparked a fundamental step-change in our clients’ approach to RWE. The deployment method utilized by Inbeeo provided our client with an easily accessible and navigable RWE tool which allowed for ongoing collaborative updates and content creation to reflect the rapidly evolving RWE landscape within the industry.
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