Operationalize the Value

We can help your teams reach operational excellence faster

Market Access is a relatively young function in the industry. Even the best strategies will fail without proper execution. We partner with you to translate your asset value and pricing strategy into an operational reality.

Case Studies

Pricing Incremental Innovation

Inbeeo’s client, a global speciality company, is actively preparing for the launch of a long-acting injectable form of their block-buster short-acting oral equivalent. Inbeeo was approached to operationalize their pricing strategy within Europe.

The Challenge:  Usually payers poorly reward incremental innovation, and the equivalence between long-acting and short-acting therapies is complex.

Our Approach: Given the limited space to manoeuvre with the pricing strategy, Inbeeo focused on the operational aspects of pricing, in a two-step approach:

  • The development of a Pricing Stimulation tool to account for various dosages, geographical locations and comparators
  • A series of workshops with affiliate teams to use the tool with an objective to pressure-test their assumptions

Our Impact: This collaboration enabled the client’s in-country teams to effectively fine-tune and strengthen their assumptions. Inbeeo also introduced a country-need assessment to the final report to aid the global team’s budget and resource allocation leading up to the product launch.

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