Inbeeo is an independent consultancy focusing on value and pricing strategy for innovative life-science products, delivering on-time, fact-based, trustworthy, direct, actionable and honest advice.
On any given year, there is a $50 billion gap between analysts’ predicted sales for all new life science products launches and their actual sales. At Inbeeo, we believe that alongside scientific challenges, the root cause of this gap is the lack of careful planning for and demonstration of value. This is why we call it “the value gap”. Inbeeo was founded from a clear vision:
“A world where the value of Health Technologies is fully realized”
We partner with clients who share this bold vision with us. We constantly challenge both ourselves and our clients to become the best at accomplishing the four critical missions that will eventually make our vision a reality:
- Price right
- Define the right value strategy
- Gain the deepest understanding of the data
- Relentlessly operationalize the value
As former life science executives, we want to build the services that meet the genuine unmet needs we experienced for ourselves while launching, growing or optimizing patient solutions. Those needs are multiple, complex, and intertwined. In our constant pursuit of simplicity, we have aligned our products and services to our four key missions to help illustrate exactly where inbeeo can provide the support you need:
- To help you Price Right – All health technologies should be priced according to the value they bring to patients, healthcare systems and society. We are developing the tools and methods to help our clients solve that equation
- To help you Further your Understanding – Understanding inevitably starts with data. We help you collect data but most importantly make sense of it
- To help you Define the Right Vale Strategies – Maximizing the value of health technologies requires making the right decisions at the right time. We apply best-in-class strategy development methods tailored to your needs
- To help you Operationalize the Value – Even the best strategies will fail without proper execution. We partner with you to translate your asset value and pricing strategy into an operational reality
Inbeeo offer a range of services aligned to our key missions, we truly believe that a wholly integrated approach is the most effective method to fully realize the value of health technologies.
Each Market Access journey is unique, but success always relies on the seamless planning, execution and integration of numerous project components spanning all four of our mission areas. Inbeeo can support you with a discrete need, or, provide a suite of activities that can maximise your opportunities for access.
Inbeeo services along the development continuum to help you realize the value
Click Here to read more
Our Products: i-vbp®
True value-based pricing is realized at a point where the value provided by your product matches the differentiated worth you are claiming for it. This VBP equation cannot be solved via traditional pricing research alone.
i-vbp® is the only value-based pricing tool designed specifically for health technologies combining state-of-the-art Multi-Criteria Decision Analysis techniques.
There are four key steps to understanding the value-based price of your asset. Inbeeo will work with you every step of the way:
- Build a value assessment framework relevant to patients living with the product’s targeted condition
- Rate the product versus relevant comparators on all elements of the framework
- Aggregate a net value score for the product against comparators
- Understand payers’ monetary thresholds for value elements of the framework
A Partnered Solution
Product: i-vbp® is a multi-platform application, compatible with mobile devices and hosted on secure SalesForce® servers. This means no excel file with layers of macros sent as email attachments. Always accessible, always up-to-date and always safe.
Services: We provide continued support to enable you to maximize the benefit of i-vbp®.