Who we are

We are on a mission to help you to create superior value and optimise healthcare worldwide.

Our experience and expertise across a wide range of therapeutic areas, including orphan and speciality products, has helped us to develop structured methods and approaches to generate solutions for even the toughest pricing and market access challenges. You will get the best open and honest strategic advice as well as practical operational execution from a team that is globally networked with specific expertise across key markets within Europe, USA, Canada, China, and Japan.

Our vision

Inbeeo was founded from a clear bold vision.

We believe in "A world where the value of health technologies is fully realised"

In any given year, there is a $50 billion gap between analysts’ predicted sales for all new life science products launches and their actual sales. At Inbeeo, we believe that alongside scientific challenges, the root cause of this gap is the lack of careful planning for and demonstration of value. This is why we call it “the value gap”.

Our missions

With our vision in mind, we have aligned our services and products to four key mission areas

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Help you to price right

All health technologies should be priced according to the value they bring to patients, healthcare systems and society. We have tools and methods to help you to solve that equation.

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Help you to understand the data

Understanding inevitably starts with data. We help you collect data and translate this information into insight and action.
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Help you to define the strategy

Maximising the value of health technologies requires making the right decisions at the right time. We apply best-in-class strategy development methods tailored to your needs.
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Help you to operationalise the value

Even the best strategies will fail without proper execution. We partner with you to translate your asset value and pricing strategy into an operational reality.

Learn more about our services and products.

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Our core values

Our core values reflect our growing organisation and how we partner with you to achieve the exceptional results that you are looking for. Our core values are embedded in every interaction and decision we make:
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We commit ourselves to deliver your project to the highest standards
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We strive to provide you with new and creative solutions to your individual challenges
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We never compromise on doing the right thing for our team, partners and wider society

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We strive to think ‘outside-the-box’, approaching our partnerships and projects with fresh eyes and an open mindset
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We are motivated and inspired by working with you to contribute to the improvement of healthcare worldwide
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We grow as individuals and as one team and we are aligned with our partners on achieving growth for their business and for ours

Our commitments to you

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We will provide you with a tailored personal service – not a cookie-cutter approach. Each Market Access journey is unique and should be treated as such.
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We genuinely care about each project we undertake and hold ourselves accountable to meet our partner’s needs and goals
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Each phase of your project is carefully thought through, planned and designed to ensure the best approach is selected to achieve impactful results
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We will give you a clear and transparent price for your project
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The people that you meet are the people that do the work
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We will get it right first time, on time and on budget

The Inbeeo team

Hervé Lilliu

Over the past two decades in the biopharma industry (UCB, Pfizer, IMS), Hervé has been creating value for patients living with severe diseases by supporting the development, reimbursement, and commercialization of truly outstanding products... Prior to founding Inbeeo, Hervé has held diverse senior roles including Chief Market Access and Pricing Officer, Canadian Affiliate President and Global Commercial Lead. An economist by training, Hervé has gained a deep understanding of the global implications of the business having been based successively in Paris, London, Brussels, Toronto and Atlanta.
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Chris McDonald​

Chris began his career in academia completing a PhD in Membrane Biophysics and a post-doctoral position working on the development of a novel class of pharmaceuticals at Imperial College London... Driven by a keen interest in the healthcare industry and a desire to transition into a more commercial environment, Chris has spent the last 4 years in medical consulting, developing key market access, pricing and health economic principles, leading projects spanning diverse areas including gene therapies, rare diseases, medical devices, oncology and neurology. Along with consulting, Chris also has a keen interest in digital applications, working closely with Roberto to develop inbeeo’s product offerings.
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Pippa Macnair​

Pippa graduated from the University of St Andrews with a first class degree in Geography, before going on to complete an MSc in Public Health (with distinction) at the London School of Hygiene and Tropical Medicine... During this time, she developed a strong interest in non-communicable diseases, with her final Masters thesis focusing on geographical variation in short-term mortality from colon cancer in the UK. Since graduating, Pippa has been working in medical consulting, developing her skills as a multi-disciplinary analyst with a focus on HTA and health economics. She now looks to apply these skills at Inbeeo, and develop her knowledge and expertise in market access and value-based pricing.
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Jean-Marc Frybourg​

A graduate of ESCP-Europe and holding a Masters in Market Research and Marketing Strategy, Jean-Marc has 30 years of experience in the broader pharmaceutical industry... – including biologics and animal health. After 9 years in pharmaceutical marketing, he gained a Masters in Health Economics at Paris Dauphine University in 1995. Since then, Jean-Marc held various Local, Regional and Global positions encompassing pricing and reimbursement, HEOR, health policy, and government affairs (Novartis, Sanofi Pasteur Vaccines, Pfizer, Shire, Merck, Indivior). Jean-Marc brings experience gained over a vast number of pricing and market access challenges ranging from identifying value for early R&D projects, to protecting products from price erosion during late-stage commercialisation.
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Roberto Alvarez​

Roberto Graduated from Brunel University in Electronic and Electrical Engineering followed by a Master’s in Advanced Micro-electronics from University of Bristol... After his studies he worked for three and half years in the oil and gas industry integrating high technological equipment used for oil and gas exploration in sub-sea areas. Driven by his passion to learn new technologies he started his own start-up dedicated to data mining and data analysis to help companies make accurate decision. He is looking to apply his skills to develop applications that will help the analysis of healthcare data and adapt the healthcare consulting business to the digital age.
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Inbeeo team members: Krithika Kumararajan

Krithika Kumararajan

Krithika graduated from the University of St Andrews with a BSc Hons degree in Biochemistry in 2020. During her degree, she sought out multi-faceted experience in the healthcare space; ranging from working in the private sector to the social sector in frontier markets and developed countries alike. She now looks to apply knowledge and skills gained from her biochemistry degree and work experiences thus far, in an exciting context at Inbeeo while learning more about drug commercialization, market access, and value-based pricing.

Michelle James

Michelle began her career in the Biomedical Sciences field, leading her to pursue a Phd in Clinical and Translational Research at Newcastle University. It was here where she developed a keen interest in product commercialisation and strategy from 'benchside to bedside' within the pharmaceutical industry, moving in 2018 into the healthcare insights environment. Over the past 2 years Michelle has applied her research skills to work across a range of projects from payer/stakeholder insights and price sensitivity testing to disease and competitor analyses, across a number of therapeutic areas, including: metabolic and autoimmune disease, oncology and neurology. Upon joining the Inbeeo team in 2020, she now looks to develop her healthcare consulting skills and further her knowledge in market access.
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Alexia Burton

Alexia joined Inbeeo in 2020 and has over 12 years experience in public health and outcomes research. Prior to starting in consulting she spent time examining individual and environmental determinants of health at the US CDC and then the Public Health Agency of Canada that contributed to shaping health policy in both longterm and infectious disease. She also served as a technical lead for the Medical Technology Evaluation Program at NICE. Alexia is an expert in communication and research strategy, evidence synthesis for market access including systematic and targeted reviews, database mappings, and stakeholder insight. She holds a PhD in Health Science from the University of Leeds and an MPH in epidemiology from the University of Toronto.

Shane Horgan

Shane began his career as a Radiation Therapist in Ireland after graduating from Trinity College Dublin with first class honours. He then worked clinically for two years but his passion... for healthcare and inquisitive mind took him to complete an MSc in Biotechnology and Business from Michael Smurfit Graduate Business School in Dublin. This provided the core business knowledge of the pharmaceutical and biotechnology industries which was tested by working on a business plan for a university spin-out company. Shane has a keen interest in product commercialisation and looks forward to developing his healthcare consulting skills at Inbeeo.
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Connect to our experts

Have a question? Want to connect to one of our experts? Have an interesting pricing, reimbursement or Market Access challenge? Then please do get in touch – we would love to hear from you!
Have a question? Want to connect to one of our experts? Have an interesting pricing, reimbursement or Market Access challenge? Then please do get in touch – we would love to hear from you!

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