IMPACT
Inbeeo’s recommendations led to a streamlining of target indications towards clinical scenarios with the highest value creation potential for the new technology
The report was shared with analysts and supported a successful round of funding
Inbeeo's Client
Inbeeo’s client, a pre-commercial start-up company, is actively developing a breakthrough needle-free injection device across multiple indications. Inbeeo set about assessing their pricing potential in key markets in support for their next round of investor discussions
THE CHALLENGE
The value proposition of the product resides in the device and less so in the targeted chemical entities which are already genericized, potentially challenging the value perception of key stakeholders
HOW WE APPROACHED THE CHALLENGE
Given the early stage of the product development and the absence of a validated target product profile, Inbeeo developed multiple scenarios and tested them in targeted primary payer research
Inbeeo reshaped the value narrative around therapeutic entities instead of a medical device per se
The research revealed marked willingness-to-pay variances across clinical scenarios
