IMPACT
With a solid risk analysis, the client was able to make country-by-country decisions
The client was confident how to pilot the withdrawal process and advise their local distributors properly
The client established a new SOP for commercialization withdrawal
Inbeeo's Client
Inbeeo’s client, a large speciality company, had identified that after loss of exclusivity, price erosion had turned several product packs unprofitable in East European markets. They considered withdrawing them from commercialization but needed to understand the risks of doing so and the approach to take.
THE CHALLENGE
There may be some unknown risks with payers for the pricing of other or future products and reputation. The client needed to identify these risks, as well as the process for reimbursement delisting in nine East European countries.
HOW WE APPROACHED THE CHALLENGE
Inbeeo’s budget-saving approach involved organizing only one expert interview per country for the primary research component, supplemented with desk research
Inbeeo developed the desk research guide and the interview guide for researching all payer / pricing and reimbursement aspects around reimbursement delisting and / or commercialization withdrawal, and refined it with the client
Alternatives to commercialization withdrawal were also studied (such as free price increase after reimbursement delisting) for maintaining commercialization as non-reimbursable products for the most critically-needed galenic forms
